The Elephant in the Social Media Living Room

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If the Internet were a house, what room would social media be likened to?

I believe social media is the living room. After all, this is where we socialize with others. It is a place for gathering, interacting, communicating and networking.

Hundreds of millions of people are now choosing to be social on their mobile devices. Every day, the shift from the web to mobile relentlessly moves ahead. The living room has become as portable as an RV.

Even though there has been an unprecedented move towards social and mobile these past few years, there remains a major problem. And by major, I mean HUGE.

There is an elephant in the social media living room. Few have had the courage or insight to talk about it.

Nevertheless, this elephant will not go away. It's time to point it out, and hopefully, come up with a solution that turns the living room into something truly livable for everyone.

So what IS the elephant?